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The State of Digitization in Freight Forwarding 2023

Advancements in the area of AI are happening at breakneck speed in 2023, largely driven by the explosion in popularity of ChatGPT and the many companies putting it to good use. 

The question is: are logistics service providers keeping up? 

In Magaya’s first-ever survey on the state of digitization in the industry, we asked 70 freight forwarders, 3PLs, and NVOCCs from around the world about their current state of digitization, priorities for the near future, and the challenges that stand in their way. 

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Key findings include:

1 in 4 (24%) respondents still have completely manual processes, as in no ERP or specialized freight forwarding software
The average time to respond to an RFQ is 217 minutes, and the median is 30. The spread ranged from 1 minute to 2 full days.  
The top 3 business concerns were customer retention, gaining new customers, and lowering costs/overhead.